Birla Cellulose: a success story in China with the help of Yarn Expo
At last March’s Yarn Expo Spring, we grabbed a few minutes with Mr Sachin Malik, Senior Vice President (Sales & Marketing), Birla Jingwei Fibres between back-to-back client meetings in the bustling Birla Pavilion to discuss the present and future of the Chinese market, their plans for the future, and the role Yarn Expo will play in these.
