6 Mar 2019
How Novetex finds opportunities in China
Approaching any market in the textile industry requires hard work and smart strategies, but the China market presents its own unique challenges, as one of the world’s largest consumer markets. At Yarn Expo Autumn 2018, Novetex invested in their first year of participation, bringing eye-catching booth decorations to the fair. We spoke with Mr Max Ng, Production Control Director of Novetex, to discuss potential opportunities and challenges for overseas textile companies within China, and the reasons why they identified Yarn Expo as a gateway to the China market.